TikTok is introducing a fresh option that enables them to cut down on the quantity of AI-made media appearing in their streams. This step comes as the company disclosed that it presently contains more than 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a full-scale launch. This shift coincides with a surge in AI-generated material, spurred by recent content generation software.
AI Proliferation Online
It has been noted that nearly one in 10 of the fastest-growing content creators on another major platform only show AI-generated videos. A large amount of this material is deemed low-quality AI content, a label for inferior, mass-produced content that is often nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, from computer-generated images to science explainers, and we want to give people the power to see more or less of that, according to their own choices,” said a spokesperson.
AI on the Platform
The service announced that there are currently 1.3bn videos on its app identified as AI-generated. Overall, more than 100 mn videos are submitted to the service daily, making AI content a minor portion of its overall inventory.
Customizing Your Feed
Viewers will be in a position to limit or boost the amount of artificial media they watch by accessing the “manage topic” setting in the application and selecting the AI content topic. Further subjects that are already be controlled under the tool cover news, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies require creators to label lifelike artificially created content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be removed under its user guidelines.
In addition, the platform will henceforth apply an artificially created label to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This measure is designed to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is additionally establishing a $2m AI literacy fund for professionals and organizations to develop learning resources about responsible artificial intelligence. This initiative will benefit educational bodies focused on teaching coding and technology.
Platform Protection
TikTok has defended its safety measures, amid discussion over intentions to cut jobs for numerous safety staff in the United Kingdom. The company is planning to cut 439 jobs in its trust and safety team in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A senior executive clarified that human moderation would still have a role, but artificial intelligence can protect employees by removing the most distressing content prior to it has to be seen by humans. The platform reported a significant reduction in explicit and harmful content handled by content reviewers over the past year due to the use of its AI tools.
“We think that it’s essential to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is making a difference operate efficiently.”
